Do You Have What It Takes for a Toronto PR Agency Career?
The Toronto PR agency scene is more than sipping cocktails and gallivanting through the streets ‘Sex in the City’ or ‘Mad Men’ style (regardless what your friends and family may think). In fact,...
View ArticleTF News Top 5: Is social media ad innovation causing the demise of mainstream...
Looking at this week’s social media news, it looks like advertising innovation is running mainstream media out of business. Each week at TF, we scour the Internet looking for the must-know news for...
View ArticleCan Effective Employee Communication Eliminate Resistance?
Those in the frontline of employee communication should remember that, according to Paul Gibbons, author of the Science of Organizational Change, “People who appear to be resisting change may simply be...
View ArticleHow to: YouTube Live video through your computer
The production of live video has become a powerful tool for content marketing. People love video and at by end of 2017 video will account for 74 per cent of Internet activity. YouTube, the world’s...
View ArticleTF Top 5: Communications Sea Change Everywhere We Look!
Each week the team at TF boils down a short list of must-know news to help keep you on top of the ever-changing world of communications, marketing and technology. Here’s this week’s list: Facebook...
View ArticleStorytelling and SEO: The Rise of the Humans
Robots vs. humans, AI vs. IQ, SEO vs. content, one of the most common questions when getting into content marketing is how to balance the whims of Google with the nuance of storytelling. Search engine...
View ArticleDoes your PR agency make the grade?
Schools out! Yay! That means it’s report card time! Let’s assess if your PR agency is making the grade. To make it easy for you we’ve got this handy PR Agency Report Card template. Tick all those...
View ArticleThe importance of video in content marketing
Everyone has a story to tell – whether it be informative, funny or serious. In today’s world, the internet is full of various forms of content, and often it can be challenging to get your message...
View ArticleFive Tools to Measure PR Success
In an ever-evolving communications landscape, measurement has become essential in demonstrating value and success. While more experienced PR Pros may remember a time when ad buy equivalency was used to...
View ArticleA promotion for Thornley Fallis consultant Abby Radovski
Thornley Fallis Communications has promoted from within to fill the role of senior consultant. Abby Radovski will take on this role in the Toronto office effective immediately. As senior consultant,...
View ArticleWill There Still Be Media Relations After Covid-19?
When we come back after the Corona Virus will media relations come with us? I’m not so sure. There was a time in the halcyon days of PR agency life when media relations was a mainstay—perhaps the...
View ArticleThe Elevation of Internal Comms in a Post-Corona World
The Corona virus has boosted internal comms, once the poor sister of organizational communications, to mission-critical status. There aren’t many positives we can take out of the pandemic, but it has...
View ArticleFocus Groups in the Post-Corona Era
For many public and private sector organizations, focus groups have become an essential part of a fully integrated market research program. But in the throes of the pandemic, it’s hard to imagine...
View ArticleFacebook Advertising in 2020
As 2020 unravels and the 9-5 office work culture evolves, more and more of us are looking for new ways to reach our audiences. Our commute to and from the office used to be filled with advertisements...
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